NEW HIGH (M)ART installment

FOR IMMEDIATE RELEASE

THEMES-MEET-SEAMS AS NEW HIGH (M)ART OPENS "WORLD FRINGE," THE FIRST IN A SERIES OF THEMATIC STORE MOMENTS.
WORLD FRINGE
An Ethno, Boho, Afro, Pow-Wow

April 5, 2008 — June 7, 2008

Opening Reception
Saturday, April 5, 2008
8:00 PM
New High (M)art
741 New High Street, Los Angeles, CA 90012
(Chinatown)

www.newhighmart.com

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New High (M)art, the gallery-esque retailer known for hosting a series of designer-in-residence store exhibitions, announces the opening of its first thematic moment with a 9-week installment titled "World Fringe - An Ethno, Boho, Afro, Pow-Wow." The retail equivalent of a group show, NH(M)'s latest tack involves curating designers and sourcing products that pivot around a central targeted theme.

In this current example, an ethnic-bohemian direction has been identified. Pointing to a handful of independent designers, both local and abroad, the goal is to highlight ethnic permutations currently thriving in first world fashion and explore them from a variety of distinct interpretations. Confirmed designers include: Society for Rational Dress (LA), Cavern (LA), Telfar (NY), Whitehorse Couture (LA), The Battalion (LA), Goddollars (LA), Marvin y Quetzal (MX), Brian Lichtenberg (LA), Death/Traitors (NY), Peggy Noland (KC), Nehima (LA).

To further bring this vision into focus, fashion-gallerists Miho Ikeda and T-RIK will present traditional pieces gathered from around the globe that translate in-the-now as styling must-haves for all those inspired to get-their-ethnic-on this summer. With nods to early 90s ethnic looks and a gathering of African, Native American, Guatemalan and Bohemian creations, expect a celebration of print, pattern and color.

The opening will also see the unveiling of the in-house label "Nehima," featuring his and hers one-off separates specifically designed to complement this particular retail study.

This store moment offers more than a collection of unexpected styles and textures — it includes sounds, as well. New High (M)art is proud to present the preview release of the upcoming full-length album by Bitone Troupe. Recorded on a laptop by LA-based recording engineer Grant Buhr in the Kampala, Uganda, living room of the Bitone Children's Home, these tracks are filled with the raw charm and natural energy that results when a group of disadvantaged youths are given hope, a nurturing environment and the opportunity to express themselves musically. Be sure and listen for their Afro-traditional rendition of Bjork's "All is Full of Love." Proceeds from the sale will go toward furthering the work of the Bitone Children's Home.

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www.newhighmart.com
www.telfar.net
www.goddollars.com
www.caverncollection.com
www.whitehorsecouture.com
www.societyforrationaldress.com
www.peggynoland.com
www.marvinyquetzal.com
www.thebattalion.us
www.deathtraitors.com
www.brianlichtenberg.com
www.myspace.com/bitonetroupe